Is Myanmar real estate market’s opportunity to create or to wait?

Is the opportunity of Myanmar real estate market good to be initialized positively or to be waited negatively?

Market opportunity refers to the demand that is not yet satisfied or not fully satisfied on the market.

After a long period of cold market, Myanmar real estate industry has a sharp decline in market turnover. The enterprise’s fund is also continuously shrinking andmany enterprises have to re-adjust their capital investment to ensure the normal operation of enterprises.

Facing the present dilemma, it seems as everyone is waiting for a market opportunity, waiting for the promulgation of “condominium law” to open the foreign markets, waiting for the policy adjustment to raise domestic demand, waiting for a hot market to promote the quick sale of the apartments!

But is the market really same as you think, when the opportunity comes, the customers will go and buy your apartments?

The answer is negative.

The customer’s from understanding of the project to accept and buy need a certain period of time, three months, half year or one year. Marketing is an important way to excavate the product value, to promote the customer to quick accept the project and to influence the purchase intention of customers. Marketing is also the ultimate means of company profit realization. Among all departments, marketing department is also the only place where earn the money. In the extremely strong market homogeneity product competition, the success or failure of the marketing often determines the success or failure of the whole company. When the market is cold, most companies are used to waiting for opportunities. They think that the market is bad and there is no need to do marketing, which ignores the importance of marketing.

Any market opportunity is always have timeliness, which will arise or disappear as the environment changes. Delay the mining and use of market opportunities, the opportunity benefit of the enterprise will be reduced or completely lost due to the first discover and application of other enterprise. Timeliness shows that enterprise should be good at seizing and timely taking advantage of relevant market opportunities to achieve maximum time benefit.

Face with the different market environment, should the company initiative create or passively wait for the opportunity?Myanmar’s real estate market experienced a hot market in 2013. But it is also created by a very small number of companies driven on the development of the real estate industry. But how many of the companies that have seized the opportunity in such a hot market?The company who accustomed to waiting for the opportunity, they wait for sell with high price when the opportunity comes, they wait for the rebound of the market when the market falls down and they wait for new market opportunities when the market is cold. Always waiting for……

In the face of different market environment, enterprises should adjust their strategies to deal with, instead of waiting blindly. Enterprises that are accustomed to creating opportunities will be prepared in any market environment and “do not fight unprepared battles” .Professional marketing promotion can not only promote the customers views and make a deal, moreover, it can improve the brand influence more quickly, and get double revenue from revenue and brand value. When the market is cold, unearth marketing opportunities and use to achieve the effect of more with less. When the market opportunities come, it can be quick to respond to the market, instead of waiting for policy support, market changes and other extraneous factors. Passive waiting can only look at the market opportunities slowly slip away from you.

In the market background of the competition of homogenized products and the cold market, how can real estate companies create market opportunities? YG·SEEK company- tailored marketing service just for you. Active deal with different market environment and promote long-term sustainable development of enterprises.

YGSEEK Company is a leading international provider in real estate and financial marketing solutions. The company possesses the most complete solution from consultant to full marketing agents, and it’s to meet the different needs of different vendors and customers as well as the pursuit of marketing innovation through a full range of market analysis, marketing strategy, sales, advertising integration and promotion and we-media operations to create a higher brand value and profit for the companies.

The company has a deep understanding in Myanmar markets through many years’ precipitation experiences, from national policy, local conditions, market, customer needs and customer resources to a marketing strategy, advertising, the media, printing and production. It owns the ability to quickly integrate resources to provide strong professional technical support for the real estate and financial companies.

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缅甸房地产市场机会是主动创造还是被动等待?

市场机会,是指市场上存在的还未满足或未完全满足的需求。

缅甸房地产行业在经历了长期的市场冷淡以后,市场成交量大幅下降,企业的资金也在不断的缩减,许多企业不得不为资金投入重心进行调整,来保证企业的正常运营;

面对目前的困境,好像大家都在等待一个市场机会,等待《公寓法》颁布打开国外市场,等待政策调整提高内需,等待市场火爆促进快速的卖房!

可市场真的像大家想象的一样、在机会来临的时候客户就会一拥而上去买你们的房子吗?

答案是否定的。

 客户对项目的认知、认可到购买需要一定的时间周期,三个月、半年或者一年,营销就是挖掘产品价值、促进客户快速对项目认可、影响客户购买意向的重要途径;营销也是企业利润实现的最终手段,所有的部门中也是唯一一个“进钱”的地方,在极强的市场同质化产品竞争中,营销的成败时常决定了整个企业的成败市场冷淡时大多企业都习惯等待机会,认为市场不好就没必要做营销,忽略了营销的重要性。

任何的市场机会总是有时效性的,会随着环境的变化而产生或者消失,延迟对市场机会的挖掘和运用,就会因其他企业的抢先发现和运用,而使企业的机会效益减少或完全丧失,这就是市场机会的时效性。时效性表明,企业要善于抓住并及时利用有关的市场机会,以取得最大的时间效益。

面对不同的市场环境,企业应该是主动创造还是被动的等待机会呢?缅甸房地产市场在2013年时经历过一次火爆的市场,但也是由极少数企业的对行业发展的带动而创造出来的,可是在如此火爆的市场下把握住机会的企业又有几家呢?习惯等待机会的企业,在机会来临时他们等待卖高价;在市场回落的时候,他们会等待市场的反弹;在市场冷淡的时候,他们又在等待新的市场机会。永远都是在等待……

企业在面对不同的市场环境时应主动去调整策略来应对,而不是一味的等待。习惯主动创造机会的企业“不打无准备之仗”,在任何市场环境下都时刻准备着;专业的营销推广不仅可以促进主动吸引客户上门并成交,而且更能快速的提高品牌影响力,从收益和品牌价值上得到双收益;市场冷淡时挖掘营销机会并去运用,促使达到事半功倍的效果;市场机会来临时,可以快速的去应对市场;而不是等待政策的支持、市场的变化等外界因素;被动等待只能看着市场机会从自己身边慢慢溜走。

在同质化竞争大、淡市的市场背景下,房地产企业如何主动创造市场机会?YG·SEEK公司为您打造定制的营销服务主动应对不同的市场环境,促进企业长期可持续发展。

YGSEEK公司是一家国际领先的房地产和金融营销解决方案服务商,拥有房地产顾问至全程营销代理等最完整的解决方案,通过全方位的市场分析、营销策略、销售、广告整合推广和自媒体的运营,灵活满足不同客户的差异化需求及营销创新的追求;为企业创造出更大的品牌价值和利润;公司在缅甸市场沉淀多年,从国家政策、风土人情到市场、客户需求及客户资源,从营销策略、广告推广到媒体、制作工艺都有深入的了解,并且具备快速的资源整合能力,可为房地产和金融公司提供强有力的专业支持;

仰光房地产1月份月报

一、 房地产政策播报

1. 政策信息

2018年2月17日,由SAEPAING公司董事长组织部分仰光建筑公司高层,并邀请仰光省长出席会议,在针对目前建筑行业所面临的问题和困难,向仰光政府提出以下6点意见;

(1) 房地产交易税由原来的15%-30%降低到3%-5%,此税法自2018年4月1日起执行,暂定实施2年。

(2) 项目按照建筑规模进行投保,并可向银行贷款3-10年;

(3) 银行年利率由目前的13%降低到9%;

(4) 房屋贷款的时间延长至15-20年;

(5) 要求在项目申请施工许可证的时间周期要用明确的规范,比如8层以下申请时间1个月,12层2个月,12层以上的8个月;

(6) 希望多利用国家预算开发房地产项目。

以上建议中,除第3条外,其他的均被通过。

2. 政策点评

2.1  2018年始缅甸政府针对房地产行业已执行(公寓法)和颁布(以上政策)两种政策来促进房地产销售市场,这也说明了政府对行业发展的支持态度。但从已执行的政策中来看,都没有落实到可具体实施的层面,从目前的市场反馈来看并没有太大的“杀伤力”;其目前的整个市场销售情况就像我司发布的《缅甸房地产市场机会是主动创造还是被动等待?》市场分析中提到,并未出现客户一拥而上去买房子的现象。

2.2  机会往往是留给有准备的人(企业)的,虽然市场没有明显的改善,但是政府不断推出政策来刺激房地产市场,行业也在不断往好方向发展,只有在此前做足了营销的准备,才能在激烈的竞争中快速脱颖而出,从而被市场和客户认可。

 

二、 房地产交易市场播报

1. 成交项目的信息

本数据截止时间2018年1月31日,不包含廉价房和二手房成交数据。

2. 市场点评:

2.1   2018年1月成交117套,成交量环比12月份有4.4%的涨幅,同比上升53.9%,本月《公寓法》正式实施,但成交量并未像市场预期的一样大幅上涨,其主要原因包含了政策的不稳定性,以及细则虽已颁布,具体怎样实施许多开发商还是毫无头绪,造成一种尴尬的局面。

2.2   从目前市场来看,仰光较早期开始建设的项目工程进度也在不断更新,且进入2018年以来部分项目审批的进度加快,对于整个市场而言也是一种积极的信号。

2.3   不仅在政策方面,银行的资金实力能否给予行业的支持,也将给开发商带来极为严厉的资金考验,房贷利率的居高不下,购房成本增加,也是左右市场的关键因素之一。

 

 YGSEEK公司作为专业的房地产营销和广告整合服务公司长期沉淀于缅甸市场,有丰富的操盘经验、资源及专业技能,可快速协助开发商制定营销和推广策略,通过专业高效的执行力达到最终的销售目标。

缅甸《公寓法》已于2018年1月份执行,外国人可购买占地面积20000平方英尺以上的项目40%的产品,如有意向投资的客户可联系我司,将会为您量身推荐优质房源。

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